Real Oud products are rare, exotic, natural and wild. The word “oud” has different connotations in the Arabic language, it originally means a tree branch and the generic term also refers for incense extracted from the agarwood tree.

Thanks to its unique fragrance and sophisticated distillation process, Oud has gained its high value and popularity amongst fragrance lovers around the world due to its strong exotic smell which elevates the senses up to a whole different level. It’s identified as a scent of a paramount quality, layering, depth and premium sophistication.

The aquilaria (agarwood) trees grow wildly in the Far East, in countries like India, Thailand,Malaysia, Burma, Cambodia, Indonesia and Brunei. The tree gets attacked and infected by a mold that contaminates its heart, transforming the color of the trunk into dark green, and thus the trunk becomes oily from the inside. This is how our Mother Nature “creates” the treasurable “Real Oud”.

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